Protect your startup’s
trademarks the proper way.

Attorney-reviewed intellectual property protection.

Attorney

Meet Martin.

Martin S. Hui, Esq.

Martin S. Hui, Esq.

Founder · Proper IP

martin@properip.co

Martin is a licensed attorney who focuses his practice on trademark clearance, brand strategy and corporate law for startups.

He has spent 12+ years advising startups from pre-seed through pre-IPO, and he has sat on both sides of the table. As a founding team member and general counsel of a leading B2B tech startup, he helped grow it to over $150M in contract value and over 100,000 users, and raise nearly $8M along the way.

Before that, Martin trained in the corporate group at Davis Polk in New York, then spent five years in the legal groups at Morgan Stanley and BMO, working on roughly $1T of M&A and securities transactions. At Morgan Stanley he served two years as the sole lawyer to the Inclusive & Sustainable Ventures accelerator program, helping manage the bank's portfolio of early-stage investments.

He has since backed more than 50 startups and has learned that brands are the one asset you cannot rebuild from a backup: it is what your customers remember, what an acquirer diligences, and what a competitor will test the moment you leave it unguarded. Getting it right the first time is the cheapest hour a founder will ever buy.

Practice

Trademark clearance, prosecution & IP strategy

USPTO filings · office actions · brand protection

Experience

Founding General Counsel · Davis Polk · Morgan Stanley · BMO

12+ years · pre-seed to pre-IPO · 50+ startups backed

Admissions

New York

Qualified to represent applicants before the USPTO

Pricing

One flat fee to file your trademark.

Attorney-reviewed clearance and USPTO filing: no hourly billing, no surprises.

Trademark Launch Kit

Get your name protected. Attorney-reviewed clearance and USPTO filing, handled end to end.

$995flat
  • Knockout + full clearance search
  • Attorney review and strategy call
  • USPTO filing for one mark (up to 3 classes / mark)
File a Trademark

USPTO government filing fees are separate and billed at cost: $350 per class, per mark.

Free report

Not ready to file? Start here.

Enter your website and we'll read what your company does, identify the classes you'd file in, and flag conflicts that could block registration, free, in minutes.

Protect your brand name with a proper trademark.

Attorney-reviewed clearance and USPTO filing, handled end to end.

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